STERLING AT INDUSTRY FAIRS. WHERE THE MARKET BREATHES AND VALUE IS CREATED
In 2025, Sterling has chosen to invest in more than 17 trade fairs and professional events, engaging with markets and innovation hubs from London to Frankfurt and Edinburgh, from New York to Boston and Trenton (NJ), all the way to Nanjing, Shanghai, Tokyo, Lisbon, and São Paulo.
Our presence is not only commercial: we also contribute through scientific input in symposia and roundtables. This is a deliberate choice: being where the market thrives on exchange — not only of goods, but also of ideas, signals, partnerships, and technical languages — is essential to feeding our pipeline and strengthening our positioning.
Trade fairs remain one of the most effective channels for generating qualified contacts and accelerating complex decision-making processes. A significant share of visitors has purchasing power and considers these events crucial stages in their decision-making journey. Even in the digital era, direct contact remains irreplaceable for building trust and reducing perceived risk: the winning approach is a hybrid one, combining digital tools with physical presence, carefully selecting where to be in order to maximize opportunities and returns.
The Cognitive Dimension
Fairs are true temporary clusters: in just a few days they concentrate knowledge, networking, and industry “buzz,” catalyzing learning and collaboration. For a company that competes on technical and regulatory excellence, they represent a magnetic field of ideas that fuels our intelligence just as much as scientific studies and publications.
Italy as a Magnet
Among the strategic stops on our calendar, Italy also played a central role with MICRO23 in Ferrara, the international forum on drug delivery technologies and particle engineering. Far from being just a national event, Italy is historically one of the global hubs for APIs — a natural bridge between high-quality manufacturing and innovation — recognized as a reference point by the international scientific and industrial community.
Beyond the Booth
For Sterling, participation means more than simply staffing a booth: it means giving science a voice. In symposia, we address topics we deal with every day — formulation, analytical methods, device performance, scalability — contributing to the creation of shared standards that the market quickly adopts. One example is our co-organization of the Nasal Innovation Forum (IPAC-RS) in Trenton (NJ), where we shared our expertise on nasal platform development.
From Contact to Contract
Every fair generates signals, but turning them into value requires a well-coordinated internal chain: Commercialqualifies leads, R&D and Analytical/Regulatory Affairs translate requirements into technical solutions, and Qualityensures that every proposal is ready for global markets. This end-to-end approach is what makes us not just API manufacturers, but strategic partners able to guide clients from idea to industrial production.
Sterling’s Trajectory
The decision to attend more than 17 events in a single year reflects our trajectory: from a simple molecule supplier to a global partner combining scientific content, industrial expertise, and relationship-building capabilities. Every investment — not only financial, but above all in people and expertise — becomes a building block that feeds into our clients’ pipelines worldwide.
In 2025, Sterling has chosen to invest in more than 17 trade fairs and professional events, engaging with markets and innovation hubs from London to Frankfurt and Edinburgh, from New York to Boston and Trenton (NJ), all the way to Nanjing, Shanghai, Tokyo, Lisbon, and São Paulo.
Our presence is not only commercial: we also contribute through scientific input in symposia and roundtables. This is a deliberate choice: being where the market thrives on exchange — not only of goods, but also of ideas, signals, partnerships, and technical languages — is essential to feeding our pipeline and strengthening our positioning.
Trade fairs remain one of the most effective channels for generating qualified contacts and accelerating complex decision-making processes. A significant share of visitors has purchasing power and considers these events crucial stages in their decision-making journey. Even in the digital era, direct contact remains irreplaceable for building trust and reducing perceived risk: the winning approach is a hybrid one, combining digital tools with physical presence, carefully selecting where to be in order to maximize opportunities and returns.
The Cognitive Dimension
Fairs are true temporary clusters: in just a few days they concentrate knowledge, networking, and industry “buzz,” catalyzing learning and collaboration. For a company that competes on technical and regulatory excellence, they represent a magnetic field of ideas that fuels our intelligence just as much as scientific studies and publications.
Italy as a Magnet
Among the strategic stops on our calendar, Italy also played a central role with MICRO23 in Ferrara, the international forum on drug delivery technologies and particle engineering. Far from being just a national event, Italy is historically one of the global hubs for APIs — a natural bridge between high-quality manufacturing and innovation — recognized as a reference point by the international scientific and industrial community.
Beyond the Booth
For Sterling, participation means more than simply staffing a booth: it means giving science a voice. In symposia, we address topics we deal with every day — formulation, analytical methods, device performance, scalability — contributing to the creation of shared standards that the market quickly adopts. One example is our co-organization of the Nasal Innovation Forum (IPAC-RS) in Trenton (NJ), where we shared our expertise on nasal platform development.
From Contact to Contract
Every fair generates signals, but turning them into value requires a well-coordinated internal chain: Commercialqualifies leads, R&D and Analytical/Regulatory Affairs translate requirements into technical solutions, and Qualityensures that every proposal is ready for global markets. This end-to-end approach is what makes us not just API manufacturers, but strategic partners able to guide clients from idea to industrial production.
Sterling’s Trajectory
The decision to attend more than 17 events in a single year reflects our trajectory: from a simple molecule supplier to a global partner combining scientific content, industrial expertise, and relationship-building capabilities. Every investment — not only financial, but above all in people and expertise — becomes a building block that feeds into our clients’ pipelines worldwide.